About Lani

Founded in May 2014, Lani has become well established in the green beauty scene. Lani stands for natural, vegan, cruelty-free skin and hair care that doesn't cost the earth. The brand is also multi-award winning and all the products are packaged into glass bottles and jars, are made with high quality, food-grade ingredients and are always free of parabens, synthetic fragrances, silicones, mineral oils and animal derived ingredients.

The Brand

Lani has gained a cult status among the vegan community as a brand that speaks passionately against animal cruelty and promotes cruelty-free living and natural and healthy lifestyle choices.

The brand has donated to over 20 charities to date and throughout 2020 Lani will be donating to the following four charities.

Amicii Dog Rescue, a rescue shelter in Transylvania, Romania where over 200 dogs are being looked after by Dora, a school teacher.

Friend Farm Animal Sanctuary, a farm animal sanctuary with nearly 200 animals. The sanctuary offers a free roaming home to chickens, ducks, geese, turkeys, cows, goats, sheep and one alpaca who thinks he’s a sheep, on a 10 acre site nestled in between the orchards and hop farms of rural Kent.

Gut Aiderbichl is based in Austria and has rescued many thousand animals in need. Their basic vision is to reclaim a lost world. The basic condition would be an inclusive humanity embracing animals and nature.

Slaughterhouse Survivors, which was founded by three expats living in Harbin, North-East China. They started rescuing animals in 2016 in their free time, after seeing the vast amount of animals needing help in Harbin, and China as a whole. When they began, they took in a handful of dogs from a local slaughterhouse. Their numbers quickly increased and the first 5 rescues quickly turned into over 400 in their first year and a half of rescuing.

The Founder

My interest in setting up a vegan, cruelty free beauty brand started after I went vegan in 2013. Looking at the products that I used daily I realised that most of them were neither vegan, cruelty-free or made with ingredients I could even pronounce. I wanted simple, affordable, cruelty-free products that smell and feel amazing, and really work so I set out to make my own. I have always loved the simplicity and efficacy of natural cold-pressed oils, and spent quite some time researching, testing and trialing before I was happy with my first product: the Tropical Hair Treatment. It’s the product I launched the brand with in 2014 and has become a global bestseller.

Thanks for stopping by and I hope you'll truly love our products.

Vi 🙂

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